1- Start with your audience
In order to effectively plan your content marketing strategy, you first need to think about who you are talking to. Before you write any content, you need to understand who is reading it, what they hope to get, and how your business is meeting their needs.
When considering your audience, don't think of your readers as a population, but rather as individuals. Profile these ideal customers based on factors such as age group, gender, career, job title, available budget, and questions you might have when making a purchasing decision. By understanding and documenting these people, you can choose content topics that directly relate to their issues.
Developing marketing personas isn't just another item on the list of content marketing tips. Using effective persona marketing ensures that your inbound strategy is optimized to be as effective as possible. Research shows that businesses that use persona effectively see 56% higher quality inferences and 39% higher conversion rates.
2- Remember smart goals
When you know who you are talking to, you need to know exactly what you are trying to achieve. This brings us to the next item on our list of content marketing tips: setting criteria for success. Goal setting is an important part of any commercial or marketing initiative, and Content Strategy is no exception Like most other strategic initiatives, your content marketing goals should be SMART:
Specific
Measurable
Attainable
The corresponding
In a timely manner
Unlike other marketing initiatives, content marketing is often somewhat subjective. success metrics , your content marketing goals may be more focused on brand awareness and overcoming objections, or it may be more focused on generating leads and improving organic SEO. Whatever your goals are, make sure they are realistic and can be measured with regular reports. For better metrics, you may need to conduct periodic surveys of your prospects and existing customers to gauge how your content is considering their buying process.
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3- Consider your cadence
A common mistake marketers make when deploying a new content strategy is being overly ambitious with their cadence. One of the most important content marketing tips we can offer is to be realistic about your ability to write content and your audience's genuine interest in your posts to inform your post-cadence. Too often, people happily start their content strategy, aiming to create a constant stream of blogs, videos, and social media posts to come out on a daily basis. Most of the time, however, an overly aggressive post-cadence can be erratic and your first few weeks of posts are overwhelmed with content and then go away because you just run out of new words.
Not only is it difficult to maintain an aggressive daily posting schedule, but it can alienate audiences to get too many posts from your brand. You will read content strategy tips that advise you to repurpose content across different channels, visit the same topics regularly, and ask to engage your audience. These are great tactics, but if you use them too often, your audience can get annoyed and unsubscribe.
4- have a consistent corporate voice
Your WHOLE brand voice is a key area to differentiate yourself from the competition. Before you start writing content, think about how you communicate with your readers, what you want them to take, and how you want them to feel. You probably have a set of brand standards or guidelines that talk about acceptable colors, fonts, and logo use for your brand, but do you have any rules for how you talk about your business and products?
No amount of content strategy tips and tricks can replace well-written content. When creating content, your audience will want to read, every word and punctuation mark matters. Your brand guidelines may include general style guidelines, grammar rules, and words to include or avoid when talking about your products. Some style guides detail preferred punctuation, such as the use of commas in lists, the use of dashes or colons, and ideal sentence length. Abbreviations and acronyms should also be considered as they create a more conversational tone that suggests that the reader is familiar with your topic.
Regardless of what you decide to do, make sure that all of your content on each channel follows the same guidelines. Consistency is key to ensuring an effective strategy, and if you're more careful in one issue and more formal in another, it can create confusion and alienate for your readers.
5- Slices and dice to reuse your content
When writing content, you don't always have to create from scratch. Work smarter, not harder, with your content marketing strategy, repurposing content and creating pieces that complement each other to amplify your message and propel your users further down the sales funnel. For example, you can write a white paper or give the main address at a conference in your industry. One of our favorite content strategy tips is to use larger chunks of content to serve as a "pillar" for your content strategy, supporting your efforts across multiple channels with excerpts, and shorter snippets that support the format. For example, you can create a blog series that will display topics in your whitepaper,
Serializing content is another great content strategy tip as it gives you a simple format for creating great posts on a regular basis and keeping track of your frame rate. It can also get your readers back into ongoing learning while ensuring that your brand stays in the limelight.
6- Syndicate Content on Social Media
Blogging is not an isolated tactic and you should do your best to attract users to your blog. With the use of social media an increasingly expected 2.92 billion active users by 2020 It's no surprise that there is a consistent social media presence on this list of content marketing tips. It is no longer necessary to be present on multiple channels; viewers expect to be able to find you in various retail outlets to legitimize your brand.
To drive traffic to your blog and website, it makes sense to use social media audiences to consolidate your content and amplify your message. As you change your content pillars into smaller pieces, look for opportunities to create small, effective posts that require user engagement. Videos, polls and graphics are all opportunities that grab the reader's attention when browsing channels.
What Makes a Good Content Strategy?
A good content strategy is one that fully considers your readership. Of all the content marketing tips we could give, the most important is to always put yourself in the shoes of your audience. Who are they? What is really important to them? How much content do they actually consume? What channels do they use the most?
By reaching your target audience at the right time, with the right message, in the right format, you can gain experience and establish a genuine connection with potential customers that will pay off in the long run.
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